About Us

Avishya was born from a deep passion for Indian ethnic wear and the timeless artistry of handcrafted sarees, salwars, dupattas, fitted garments, fabrics, jewelry, and accessories. Our mission is to democratize access to these exquisite handwoven treasures, making them available to a global audience.

Our Vision

 We aim to build a best-in-class online platform to showcase handcrafted products created by India’s finest artisans, weaving societies, brands, and designers. This portal aspires to provide a delightful browsing and shopping experience for connoisseurs of high-quality handmade products inspired by India’s rich cultural heritage.

The Avishya Story

The journey began with founders Jawahar Singh and Kalaivani Sadagopan discovering the extraordinary beauty of Indian handlooms during a consulting project. Struck by the fragmented nature of the sector, limited production, and inconvenient shopping avenues, they envisioned an online platform where artisans and weavers could connect directly with customers worldwide, ensuring a sustainable livelihood for these skilled craftsmen.

Meet the Founders

H Jawahar Singh 

Corporate career. He honed his start-up skills in companies likes Mahindra Holidays, Sify.com and MRF Funskool Toys. 

As a key member of the Founding team at Club Mahindra, Jawahar was instrumental in successfully developing & launching the Club Mahindra brand and establishing its nationwide channel sales network. 

Jawahar co-founded Avishya in February 2016 after extensive market study & ground work in the handloom & handcrafted products domain. As CEO, he drives Avishya's Strategic Planning, Sourcing, Merchandising & Marketing. 

Kalaivani Sadagopan 

Kalaivani has over 20 years of experience across e-commerce, technology products and lifestyle / leisure products. As head of the start-up team at CaratLane.com, Kalai played a key role in putting together the building blocks of CaratLane's business model and pioneering the success of online jewellery marketing in India. 

Earlier in her career, she played a vital role in start-up marketing teams at Synaptris, CSS Corp and Club Mahindra Holidays. She was Head of Sales & Marketing at Synaptris  and Marketing Director at CSS Corp. 

Kalai co-founded Avishya in February 2016.  As COO she oversees Product Management, Technology, Operations & Customer Service.