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Earthwear was conceptualized in 2011 as a womenswear brand with a focus on the revival of Indian crafts and skills. It was created with an endeavor to reflect the spirit of India through its carnival of colourful textiles and further given shape and form with an attempt to reflect the touch of the human hand and the sensibility of rural artisans to produce unique, handcrafted products having a rustic look. Hence, the obvious choice of the name :- Earthwear.
The brainchild of Vineeta Ganeriwala Gupta, Earthwear combines sustainability with sensibility. With a vision to create a modern interpretation of age-old crafts, the brand is working towards creating a bridge between the traditional handicrafts and their modern day use.