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The Svasa Story!
Svasa was born out of founder Sumathi Venkatesan’s interest in designing her own clothes and her passion for embroidery & design. Since combining colours, weaves & embroidery to create beautiful outfits was her mission, “Svasa” (meaning breath) was chosen as the brand name and "breathing life into weaves" became the tag line.
Soon her outfits became popular amongst friends and boutiques wanted her to design for them. Retailing out of boutiques and premium stores, her products have carved a niche for themselves over the years.
Svasa’s blouse line was created out of a huge demand in the market for well-designed, well-stitched readymade blouses which one could pick up off the rack to wear with a saree instead of buying blouse material and waiting for weeks on end to get it designed and tailored.